The ideal customer for any business is what Guy Kawasaki called “evangelists”; the type of customer who has to tell everyone about their great customer experience with your business. The difference between “customer service” and ”care” is significant. “Service” is something you pay for. Peter Block describes “care” as the freely given commitment from the ...
Gardening is the reason your business succeeds or fails. What does that mean? First of all, everything has a cause. Trees just don’t pop up out of nowhere, there has to be a seed planted, the right kind of seed for a particular tree. You’ve heard this before of course. Let’s go on a journey. ...
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